Lumsy Organic Calendar

Each post below is scheduled for both Instagram and TikTok. Photos, caption, hashtags and TikTok adaptation are written out. Tick a post to approve it and leave comments for the team.

Website live17 August 2026
Product launch12 September 2026
Cadence7 pre-launch posts · 13 Aug → 10 Sep
FormatCarousel max 3 photos or single image
Approved
0/8

August 2026

4 posts
  1. Llumsy.organic
    Three Lumsy organic baby food jars with fresh carrots and potato1/3
    Thu 13 AugBrandCarousel · 3 photosInstagram + TikTok

    First content posted

    Caption

    Hello, we're Lumsy 🌱 Organic baby food made in the UK, for real family kitchens. Just fruit, veg and gentle cooking. Nothing else hiding in the jar. Swipe to meet the first recipes 👉 Launching 12 September.

    #OrganicBabyFood #BabyFoodUK #WeaningJourney #FirstFoods #LumsyOrganic

    TikTok adaptation

    Photo slideshow of the same 3 shots, 1.5s each, soft piano audio, on-screen text: "new UK organic baby food · 12.09".

  2. Llumsy.organic
    Lumsy organic baby food jars styled on a farm shop shelf
    Mon 17 AugPromotionSingle · 1 photoInstagram + TikTok

    Website live

    Caption

    The Lumsy website is live 🤍 Recipes, ingredients, and the story behind every jar are all there now. Have a look around before we open on 12 September. Link in bio 🔗

    #OrganicBabyFood #BabyFoodUK #WeaningEssentials #NewBabyBrand #LumsyOrganic

    TikTok adaptation

    Single photo held for 6s with soft zoom, text: "the website is live", audio: calm trending sound.

  3. Llumsy.organic
    Lumsy Peas and Courgettes organic baby food jar close up1/3
    Fri 21 AugProductCarousel · 3 photosInstagram + TikTok

    Caption

    Peas & Courgettes 🌿 Two ingredients. That's the whole list. Gently steamed, softly blended, and sealed the same day so it still tastes like the veg it came from. 120g · 6 months+

    #OrganicBabyFood #PeasAndCourgettes #BabyPuree #CleanLabelBabyFood #LumsyOrganic

    TikTok adaptation

    Photo slideshow of the 3 shots, text on the first frame: "read the ingredients with me".

  4. Llumsy.organic
    Overhead flat lay of the Lumsy organic baby food range with fresh vegetables1/3
    Wed 26 AugEducationalCarousel · 3 photosInstagram + TikTok

    Caption

    How to read a baby food label in 10 seconds 🔍 1. Count the ingredients. Fewer is better. 2. Look for concentrated juices. That's sugar wearing a costume. 3. Check where the veg comes from. 4. Water high on the list means less food in the jar. Save this for your next shop 🔖

    #WeaningTips #BabyFoodLabels #NoAddedSugarBabyFood #StartingSolids #LumsyOrganic

    TikTok adaptation

    Photo slideshow, one label tip written over each photo, slower pacing so it can be read.

September 2026

4 posts
  1. Llumsy.organic
    Toddler smiling with her hands on the Lumsy jars1/3
    Tue 1 SepCommunityCarousel · 3 photosInstagram + TikTok

    Caption

    The only review that matters 🥄 No staging, no second takes. Just a jar, a spoon, and a very honest critic. Swipe for the verdict 👉

    #BabyTasteTest #ToddlerApproved #WeaningJourney #OrganicBabyFood #LumsyOrganic

    TikTok adaptation

    Photo slideshow of the taste test, text: "the verdict 👀", playful trending audio.

  2. Llumsy.organic
    Lumsy Chicken and Potatoes organic baby food jar with carrots and potato
    Fri 4 SepProductSingle · 1 photoInstagram + TikTok

    Caption

    Chicken & Potatoes 🍗 Our savoury one, for the stage where a fruit purée stops being enough. Organic chicken, organic veg, nothing else. 120g · 6 months+ · live 12 September

    #ChickenAndPotatoes #SavouryBabyPuree #ProteinForBabies #OrganicBabyFood #LumsyOrganic

    TikTok adaptation

    Single photo with slow zoom, text: "the one for the hungry stage".

  3. Llumsy.organic
    Lumsy organic baby food jars lined up on a wooden shelf1/3
    Thu 10 SepPromotionCarousel · 3 photosInstagram + TikTok

    Launch announcement · 2 days out

    Caption

    2 days to go ⏳ Saturday 12 September at 9am. Lumsy is officially open. Four organic recipes, made in the UK, in limited first-batch numbers. Set a reminder, turn on notifications, and comment LUMSY to get the link the second we go live 🔔

    #LaunchDay #OrganicBabyFood #BabyFoodUK #NewBabyBrand #LumsyOrganic

    TikTok adaptation

    Photo slideshow countdown, big text "2 days · 12.09 · 9am" on the first frame. Pin to profile.

  4. Llumsy.organic
    Toddler smiling while eating Lumsy organic baby food1/3
    Sat 12 SepPromotionCarousel · 3 photosInstagram + TikTok

    PRODUCT LAUNCH · orders open 9am

    Caption

    We're open 🤍 Lumsy is live. Organic baby food, made in the UK, now on its way to your kitchen. First batch is small and it will go fast. Order now. Link in bio 🔗

    #LaunchDay #OrganicBabyFood #BabyFoodDelivery #ShopSmallUK #LumsyOrganic

    TikTok adaptation

    Photo slideshow, text on frame one: "we are open", link sticker in bio. Pin to profile.

Feed preview

Grid, newest first
Toddler smiling while eating Lumsy organic baby food3Sat 12 Sep
Lumsy organic baby food jars lined up on a wooden shelf3Thu 10 Sep
Lumsy Chicken and Potatoes organic baby food jar with carrots and potatoFri 4 Sep
Toddler smiling with her hands on the Lumsy jars3Tue 1 Sep
Overhead flat lay of the Lumsy organic baby food range with fresh vegetables3Wed 26 Aug
Lumsy Peas and Courgettes organic baby food jar close up3Fri 21 Aug
Lumsy organic baby food jars styled on a farm shop shelfMon 17 Aug
Three Lumsy organic baby food jars with fresh carrots and potato3Thu 13 Aug

Same grid works for the TikTok profile